Innovative and Performance-driven Content Marketing Director with a proven track record in driving impactful marketing strategies and achieving measurable results. Demonstrated expertise in developing and executing comprehensive content plans that enhance brand visibility and engagement. Skilled in creating compelling and relevant content across various channels, including digital, social media, and print. Strong leadership abilities, successfully managing cross-functional teams and collaborating with stakeholders to deliver high-quality campaigns. Proficient in utilizing data-driven insights to optimize content performance and drive conversion rates. Adept at staying ahead of industry trends and implementing innovative marketing techniques. Proven ability to build and nurture relationships with key partners and influencers. Passionate about leveraging storytelling and creativity to create authentic brand experiences. Consistently exceeding goals and delivering exceptional ROI.

Signature Strengths:

Digital Marketing  Search Engine Optimization (SEO)  Copywriting  Content Creation & Editing  Social Media Management

¨  Analytics & Reporting  Project Management  Strategic Planning & Tactical Execution  Branding & Messaging  Content Distribution

¨  Team Management & Leadership  Market Research  Public Relations  Content Management  Web Content Writing

Professional Experience

AT&T | DALLAS, TEXAS

Lead Consultant, Diversity                                                   04/24 – Present

Overview: Creates multiple communications for the Chief Diversity Officer, from team newsletters, speeches, and internal/external communications to redesigning and rebranding the department SharePoint site.

Selected Career Benchmarks:

• Created materials around department rebrand, from look and feel to department name and identity.
• Wrote and designed monthly newsletters from the department and the Chief Diversity Officer.
• Wrote speeches and created on-stage direction to support Chief Diversity Officer live appearances (internal and external).
• Acted as main liaison between the DE&I department and the Corporate Communications team, partnering on public-facing materials and event collateral.
• Created materials to support departmental initiatives to develop inclusion and belonging in the global AT&T workforce.
  • Laid the groundwork to improve internal and external communication strategies by project managing all incoming marketing requests through the Adobe Workfront project management system, ensuring seamless coordination with cross-functional teams, including social media, video, website, and product.
  • Achieved the highest standard of excellence by directly handling speechwriting duties for the CEOs at Globe Life's nine affiliated brands, crafting clear messages that resonated with diverse audiences and elevated the brand's reputation.
  • Successfully created and executed external communications strategies, including impactful press releases, compelling commercial and podcast scripts, and informative product brochures, effectively reaching target audiences and driving brand awareness.
  • Drove the implementation of an updated style guide and brand alignment guidelines during the transition from Torchmark Corporation to Globe Life, ensuring a unified and cohesive brand identity across all marketing materials and touchpoints.
  • Contributed as a key member of the Advertising Committee since 2019, collaborating with Legal and Regulatory Compliance departments to review and ensure the compliance of all marketing materials, demonstrating a commitment to striving for state-of- the-art perfection in all communications.
    • Assumed responsibility for all communication initiatives within the prestigious office of the Chief Information Officer (CIO), showcasing a versatile skill set by overseeing internal newsletters, external social media platforms, impactful speaking engagements, and seamless global teleconferences.
    • Orchestrated the seamless flow of information and ensured consistent messaging by coordinating and managing diverse communication channels, guaranteeing optimal transparency and cohesiveness across the organization.
    • Leveraged innovative technologies and creative approaches to captivate and engage audiences, effectively conveying key messages to internal and external stakeholders.
      • Ignited company growth and catalyzed immediate positive change by creating and maintaining five captivating interactive displays across the campus, showcasing Deloitte's rich history and culture to an impressive audience of 65,000 guests annually.
      • Fueled business development opportunities by curating compelling content for North America's second-largest interactive touchscreen, resulting in nearly 4,000 monthly interactions, amplifying brand awareness and engagement.
      • Strengthened business operations by leading a highly successful mobile app redesign, driving a remarkable increase in monthly usage from 985 to 6,428 in the first month alone while expanding the user base from 300 to over 4,000.
      • Demonstrated exceptional financial acumen by effectively managing a $50,000 annual budget as the lead of the community service council, driving impactful initiatives, and furthering Deloitte's commitment to making a positive social impact.
        • Oversaw a team of 4 talented individuals, fostering their growth and ensuring the creation and maintenance of captivating blogs, engaging social media content, breaking news articles, and comprehensive TV listings for a prominent national entertainment news outlet.
        • Authored compelling and informative articles daily, focusing on movie and television news while curating and delivering a highly engaging e-Dialog digital newsletter to a dedicated subscriber base.
        • Created and nurtured dynamic Facebook pages for Zap2it and Zap2it's Lost, garnering an impressive following of 2,621 and 1,037 fans, respectively, through consistent and captivating content strategies.

GLOBE LIFE | MCKINNEY, TEXAS

Director of Content                                                       2020 – 04/24

Senior Manager of Content and Corporate Communications                                   2018 - 2020

Overview: Aligned the organization for growth by leading a team of seven dynamic marketing professionals in creating four impactful magazines, engaging social media content, compelling press releases, and various internal email and display communications delivered to offices nationwide. Promotes quality awareness by overseeing all internal content initiatives for Globe Life Inc., including magazines, CEO speeches, email communications, and video scripts, fostering a consistent and impactful brand voice across the organization.

Selected Career Benchmarks:

KIMBERLY-CLARK | IRVING, TEXAS

Communications Senior Professional                                           Apr 2017 – Jul 2018

ANDY GRIESER                                                           P A G E | 2

Overview: Spearheaded the establishment of a dynamic Enterprise Communications team dedicated to managing comprehensive internal and external corporation communications for esteemed members of the Executive Leadership Team. Crafted and executed a cutting-edge digital communications strategy tailored to US offices to enhance organizational reach, engagement, and alignment.

Selected Career Benchmarks:

DELOITTE SERVICES LP | WESTLAKE, TX

Digital Communications Lead, Deloitte University                                   May 2011 – Apr 2017 Overview: Paved the way for company-wide internal communications, effectively engaging and informing guests from partner to new-hire levels at Deloitte's training center and visiting clients and vendors. Acted as a visionary director and producer for on-site video productions, skillfully managing internal and external talent to create impactful visual content that effectively communicated Deloitte's message.

Selected Career Benchmarks:

UNIVERSITY OF TEXAS, DALLAS | RICHARDSON, TX

Web Content Manager, School of Business                                       Mar 2010 – May 2011

Overview: Led and executed a dynamic project as the project manager, focusing on the creation and continuous maintenance of engaging digital content tailored specifically to students and alumni. Oversaw a talented team of two dedicated full-time developers and one skilled student worker, effectively managing their tasks, resources, and timelines. Fostered a collaborative and efficient work environment, promoting effective communication and teamwork among the team members, resulting in streamlined processes and increased productivity.

CHICAGO TRIBUNE MEDIA SERVICES | CHICAGO, ILLINOIS

Senior Producer, Zap2it.com                                               Dec 2006 – Dec 2009

Overview: Pioneered the digital implementation of entertainment features, encompassing TV, movie, and culture articles, for esteemed publications such as the Chicago Tribune and LA Times, as well as their affiliated platforms. Pioneered the integration of staff Twitter handles, providing training and guidance to writers on leveraging social media best practices, resulting in increased reach and audience engagement. Selected Career Benchmarks:

Additional Work Experience:

American Marketing Association | Managing Editor, Marketingpower.com | Chicago, IL                 Jul 2004 – Dec 2006 National Association of Realtors | Content Editor | Chicago, IL                                 2001 – 2004

About.com | Senior Editor | New York, NY                                           1999 – 2001

Professional Certifications

PCM Digital Marketing, American Marketing Association, 2023

Certified Digital Marketing Professional, Digital Marketing Institute, 2023