DIGITAL COMMUNICATIONS/MARKETING LEADER

Accomplished journalism professional with focuses on internal and digital and media, external communications, and emerging technology, most recently at a Big Four Consulting firm. Delivered digital content and interactive displays for a state-of-the-art training center in Dallas.  Known for delivering innovative, creative projects under tight deadline.  Managed teams of up to 6 of onsite/offshore talent and budgets of up to $2 million.  Two decades of editing and writing features for print and online communications, plus co-writing credits for two non-fiction books (one of which, the Dallas Cowboys' authorized history, was a Franklin Award finalist).

Areas of Expertise

Communications ▪ Digital Marketing ▪ Journalism ▪ Social Media ▪ Emerging Technology

Augmented Reality ▪ Public Relations ▪ Team Leadership ▪ Creative Design

 

Professional Experience

Digital communications lead, Deloitte University                                                              

Responsible for daily internal communications guests from partner to new-hire levels at Deloitte’s state-of-the-art training center, and including messaging to visiting clients and vendors. Created and maintained five interactive displays around campus to share Deloitte history and culture for 65,000 guests per year.

• Curated daily content for North America’s second-largest interactive touchscreen resulting in almost 4,000 monthly interactions.
• Led mobile app redesign that greatly increased number of monthly uses (985 to 6,428 in first month rolled out) and increased users from 300 to over 4,000.
• Acted as director and producer for on-site video productions, managing internal and external talent.
• Managed $50,000 annual budget as community service council lead.
  • Created and maintained daily changing content for School of Management Web site and video wall in school atrium.
  • Acted as liaison between faculty, staff and External Affairs team to most effectively brand School of Management online.
  • Managed site redesign and implementation of WordPress content management system.
    • Wrote daily articles for movie and television news, including daily e-Dialog digital newsletter to subscribers.
    • Implemented staff Twitter handles, including training writers on social media best practices.
    • Built Zap2it and Zap2it’s Lost Facebook pages; nurtured to 2,621 and 1,037 fans, respectively.
      • Created in HTML and sent twice-weekly e-mail newsletter to subscribers.
      • Maintained on-site and in-newsletter advertising and monitored ad trafficking.
      • Guided from production to moderation weekly live and recorded Webcasts by expert speakers.

Web content manager, school of business

Acted as project manager to create and maintain digital content targeted to students and alumni while managing team of two full-time developers and one student worker.

Senior producer, zap2it.com

Led digital implementation of entertainment features (TV/movie/culture articles) for the Chicago Tribune and LA Times, plus other affiliates. Managed staff of four to create and maintain blogs, social media, breaking news articles and TV listings for a national entertainment news outlet.

Managing editor, marketingpower.com

I edited and maintained content for the American Marketing Association’s external-facing Web presence, from planning and executing editorial to the business development of coordinating advertising and creating relationships with resource partners.

 

PRIOR JOURNALISM EXPERIENCE

Content Editor, National Association of Realtors, Chicago, Illinois, 2001-2004

Senior Editor, About.com, New York, New York, 1999-2001

Arts and Music Producer, Microsoft Sidewalk, Dallas, Texas, 1998-1999

Features writer/Associate Editor, Fort Worth Star-Telegram, Fort Worth, Texas, 1994-1998

Education

Bachelor of Science, Journalism/Political Science – Texas Christian University – Fort Worth, Texas

PUBLISHED WORKS

Dallas Cowboys: Our Story, with Jeff Guinn, Summit Publishing, 1996, 222 pages. Franklin Award finalist. Interviewed NFL players, cheerleaders and other sports personalities for authorized book detailing the team’s history and recent Super Bowl successes. Delivered on extremely tight publishing deadline. ESPN called it “the best book written about the team.”

 

Something in the Blood: The Underground World of Today’s Vampires, with Jeff Guinn, Summit Publishing, 1996, 203 pages.