Andy Grieser dot com

Written Works


 

A project that illustrates the breadth of my more recent skills is Globe Life’s multi-year, multi-affiliate global rebrand (including a NYSE stock ticker change) where I partnered with a branding agency to create core branding pillars, brand language, and vision/mission statements, spearheaded the creation of the first-ever style/branding guide, and authored change management communications strategy for internal/external stakeholders.


Globe Life Insurance blog post initiative: Created a series of blog posts to build awareness of Globe Life brand and products. Worked hand-in-hand with SEO, Legal, and Compliance to curate each post for Google rankings while complying with federal and state regulations.



LinkedIn: What can I do?


LinkedIn: Talking about augmented reality can be child's play thanks to Pokemon Go

LinkedIn: Try Something New: Deloitte University at five


From inside the Box television criticism (Zap2it.com/Tribune Corp.)

DVD reviews (Zap2it.com/Tribune Corp.)
Books
Dreams that Fell by the Way: A Novel of Small-Town Horror (2024)

"Between Slices," A Pizza My Heart: (anthology, 2017) Wrote short story included in fiction anthology with the common topic of pizza.

I worked as research assistant alongside New York Times bestseller Jeff Guinn on two non-fiction books.

Something in the Blood: The Underground World of Today's Vampires: (1995) Researched history of vampirism from early days to modern works by Bram Stoker and Anne Rice; interviewed modern practitioners of vampirism; wrote and edited text; participated in post-release public relations including radio interviews and book tour appearances.

The Dallas Cowboys: Our Story: (1996) Researched history of Dallas Cowboys NFL team; conducted interviews with current and former players; helped select artwork; some writing and editing; post-release public relations including book tour appearances.
"Between Slices," A Pizza My Heart: (anthology, 2017) Wrote short story as part of a fiction anthology with the common theme of pizza.