Andy Grieser dot com

Written Works


 

A project that illustrates the breadth of my more recent skills is Globe Life’s multi-year, multi-affiliate global rebrand (including a NYSE stock ticker change) where I partnered with a branding agency to create core branding pillars, brand language, and vision/mission statements, spearheaded the creation of the first-ever style/branding guide, and authored change management communications strategy for internal/external stakeholders.


Globe Life Insurance blog post initiative: Created a series of blog posts to build awareness of Globe Life brand and products. Worked hand-in-hand with SEO, Legal, and Compliance to curate each post for Google rankings while complying with federal and state regulations.



LinkedIn: What can I do?


LinkedIn: Talking about augmented reality can be child's play thanks to Pokemon Go

LinkedIn: Try Something New: Deloitte University at five



Press Releases



Globe Life Named Title Sponsor For 2018 Conference USA Football Championship

Torchmark Corporation Has Officially Been Renamed Globe Life Inc.

Globe Life becomes the Official Life Insurance of the Dallas Cowboys

Community Garden Will Help Feed People In Need
Globe Life Named Title Sponsor For 2018 Conference USA Football Championship

Torchmark Corporation Has Officially Been Renamed Globe Life Inc.

Globe Life becomes the Official Life Insurance of the Dallas Cowboys

Community Garden Will Help Feed People In Need


Books
Dreams that Fell by the Way: A Novel of Small-Town Horror (2024)



"Between Slices," A Pizza My Heart: (anthology, 2017) Wrote short story included in fiction anthology with the common topic of pizza.

I worked as research assistant alongside New York Times bestseller Jeff Guinn on two non-fiction books.

Something in the Blood: The Underground World of Today's Vampires: (1995) Researched history of vampirism from early days to modern works by Bram Stoker and Anne Rice; interviewed modern practitioners of vampirism; wrote and edited text; participated in post-release public relations including radio interviews and book tour appearances.

The Dallas Cowboys: Our Story: (1996) Researched history of Dallas Cowboys NFL team; conducted interviews with current and former players; helped select artwork; some writing and editing; post-release public relations including book tour appearances.
"Between Slices," A Pizza My Heart: (anthology, 2017) Wrote short story as part of a fiction anthology with the common theme of pizza.