Andy Grieser dot com

Web management and design

I have spent almost 15 years managing Web sites, from design to content direction to budget and freelancer management.

Web Content Manager

School of Management, University of Texas at Dallas, Richardson, TX                            3/10-present

  • Act as project manager to create and maintain content targeted to students and alumni while managing team of two full-time developers and one student worker
  • Create and maintain daily changing content for video wall in school atrium (Symon Design Studio)
  • Act as liaison between faculty, staff and External Affairs team to most effectively brand School of Management online
  • Leverage social media to promote school programs (Facebook, Twitter)
  • Oversee site redesign and implementation of WordPress content management system

Senior Producer                                                                                                           12/06-12/09, Tribune Co., Chicago, IL

  • Wrote daily articles for movie and television news
  • Social media: Built Zap2it and Zap2it's Lost Facebook pages; nurtured to 2,621 and 1,037 fans, respectively
  • Social media: Implemented on-site staff Twitter feeds
  • Edited submissions from freelance and full-time writers and other Tribune sources
  • Created and scheduled on-site advertising promotions
  • Maintained site integrity (design and editorial)
  • Sent daily e-Dialog newsletter to subscribers
  • Managed staff: photo and video producers




Managing Editor                                                                                                          07/04-12/06, American Marketing Association, Chicago, IL

  • Edit and maintain content for Web site
  •  Internal and external communications: Create in HTML and send twice-weekly e-mail newsletter to subscribers
  • Business development: Build relationships with business, article and resource partners
  • Maintain on-site and in-newsletter advertising and monitor ad trafficking
  • Guide from production to moderation the live and recorded Webcasts by expert speakers


Content Editor                                                                                                              10/01-07/04, National Association of REALTORS, Chicago, IL

  • Edit and maintain online presence for, the official member Web site of the National Association of REALTORS.



Senior Editor                                                                                                                           08/99-01/01,, New York, NY

  • Wrote and updated homepage material for a Media Metrix Top 10 Web site.
  • Increased readership of daily newsletter (which I wrote) from just under 400,000 to more than 600,000.
  • Used HTML and Pagemaker to edit and run daily About Today news site.
  • Helped spearhead creation of NewsCenter and WeatherCenter pages, plus special projects like coverage of Olympics and Survivor.
  • Headed initiative to determine quality and professionalism of almost 900 Web sites.
  • Trained independent contractors in editorial practices during conferences around the United States and Canada.



Arts and Music Producer for Dallas, Houston, Miami and Orlando                                              02/98-08/99

Microsoft Sidewalk,, Dallas, Texas

  • Assigned and edited arts, music and event stories and entities.
  • Coordinated freelance contracts to provide site content.
  • Instrumental in launching and maintaining regional Sidewalk citysites.
  • Worked on a number of projects leveraged regionally and nationally, from the 1999 Mom-O-Meter to Jazz Fest '99 to the Dallas Visitors Guide.